You've Got Good Taste! Well, hello there! The bag you're holding is bursting with mouthwatering Wise popcorn. Lightly air-popped, Wise is packed with whole grain, gluten free goodness that's insanely delicious. Our original butter popcorn is rich buttery goodness — just like the theater popcorn you love! Big Munch® The Classic American Snack® Air Popped