10 minute. Just one ingredient. Enjoy the original Boil-in-Bag white rice that delivers the same high quality taste and texture as long cook rice but in half the time. Success White Rice promises perfect, fluffy rice every single time. No measure, no mess. Guaranteed to always cook right! Sustainable Forestry Initiative: Certified sourcing. www.sfiprogram.org. We are committed to respecting the environment through sustainable business practices. Take part in conservation efforts by recycling Success boxes curbside and bags via store drop-off.