Celebrate the 60th anniversary of the breakfast staple you love with a special, limited-edition box of Kellogg’s Froot Loops Birthday Cake With Sprinkles. Since 1963, Froot Loops has been serving up fruity deliciousness and smiles. This commemorative cereal features the original Kellogg's Froot Loops colors of red, orange, and yellow multigrain loops and colorfully fun sprinkles to bring yay to any day; A quick and convenient part of a breakfast, each bowl of birthday cake flavored cereal provides a good source of nine vitamins and minerals. Add your favorite milk for an exciting breakfast. Snack this crunchy cereal straight from the box as a afternoon pick-me-up. Make it a festive part of any lunch, mid-day treat, or late-night bite. Use some in homemade cereal bars for your next party. Or give a box as a happy birthday gift. No matter how it’s enjoyed, the irresistible taste and crunch of Kellogg's Froot Loops Birthday Cake With Sprinkles brings joy to everyday family moments.