Est. 1950. King's Hawaiian Hilo, Hawaii. Our recipe. Our Story: Back in the 1950s in Hilo, Hawaii, a man named Robert R. Taira had a passion for baking. He worked tirelessly to create a bread that was soft, sweet and irresistible. After years of making his bread in Hawaii, Robert decided to expand to the mainland. Today, the Taira family continues his legacy of creating irresistible products made with Aloha Spirit and enjoyed by millions. Mahalo, The Taira Family. No high fructose corn syrup. No artificial dyes. No trans fats. kingshawaiian.com/recipes. SmartLabel. Check us out on Facebook and Pinterest. Facebook. Pinterest. If you have any questions or comments, please email us at: khcares(at)kingshawaiian.com. Consumer Care: (877) MY-KHCARES (877) 695-4227. For delicious recipe ideas, visit us online at: kingshawaiian.com/recipes. Recyclable package. Product of USA.