Our Brand

    Piggly Wiggly® Brand, low prices and great quality with an expanded product selection and a unique new design.

    Piggly Wiggly® brand is equal in quality to national brands, but at a lower price, offering a savings of 30 percent on average.


Preferred Angus

    In the 18th and 19th centuries when British cattle breeds were first brought to this country, Americans began developing standards for beef and defining what would become the unique, all-American beef flavor and tenderness profile. Repeatedly, it was Angus beef that met these standards.

    Today, in Preferred Angus® beef, Americans find the flavor and tenderness by which these standards were set so long ago. Preferred Angus beef continues to uphold and fulfill the preferences that beef eaters developed over the generations. Preferred Angus beef is the perfect culmination of what Americans look for when cooking, serving and dining on beef. It's tender and delicious.

    We didn't set out to be the most exclusive beef in the world, nor do we want to be the most expensive. But we set our standards high from day one and have not strayed from that commitment. Preferred Angus beef, The Standard for Tenderness,® delivers a consistently tender, flavorful, high-quality Angus beef.


Better Valu

Better Valu™ is a store brand, also called a private label or private brand, that can be found exclusively at participating supermarkets, and other retailers who want to help YOU save money on groceries.

Created to help shoppers save money on food and household items, the brand has been around since the early 1980s. Today, Better Valu™ brand can be found from coast to coast.


Morning Fresh Farms

We know you like to save money on your grocery bill. We also know that you don't want to give up flavor or quality. Well, MORNING FRESH FARMS branded products, you can have the savings and still enjoy delicious flavor with consistent quality. Those of you who use MORNING FRESH FARMS brand already know that these are products that can be trusted.

Every week you can select from a great assortment of MORNING FRESH FARMS brands in the grocery, frozen, dairy and meat departments. Why not try some of the products that you don't normally buy? MORNING FRESH FARMS brand comes with a money back guarantee, so you have nothing to lose.

We're proud of our MORNING FRESH FARMS brand...they stand head and shoulders above other private label products. Try it today.


We are so sure that you will agree that MORNING FRESH FARMS branded products are as good as or better than national brands, that we guarantee your satisfaction or we will double your money back. No questions asked...we guarantee it!


Piggly Wiggly Links

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  • Careers
  • localPiggly Wiggly keeps its heritage; land that has been farmed and maintained for generations. These same farm families take pride in the welfare of our local community.
    Our local farmers are truly concerned about the freshness of the products they make available. You can be sure you are getting the best quality and the freshest food, “from field to shelf.”


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